Alexandria VA Small Business
What is article marketing and how can it help your Alexandria, VA small business?
Well, let us say that you have an Alexandria VA small business and you have a website for it as well. But your website is not getting much traffic. You have done the on-page SEO for your website and considered doing a PPC campaign to get some sales on it, but have ruled it out because of cost.
So what is an inexpensive way of getting some traffic and starting to grow your website’s prominence? Well, in addition to keeping your blog fresh, and doing other kinds of web marketing, you may also want to consider article marketing.
Article marketing involves creating articles related to the industry that is the focus of you Alexandria VA small business and then posting them to article databases and allowing these expert articles to be posted to other websites for free so long as they provide a link back to your website.
If you or a hired writer know your business fairly well and can write about it in a compelling manner, your articles will get picked up by other industry related websites. These article will then include a link back to your website, which is then counted by Google and added to your website’s Pagerank accordingly.
The Benefits of Article Marketing and Web Marketing in General
Article marketing provides two main benefits:
First, article marketing provides you with a relatively inexpensive way of promoting your website. It just requires you to either write an article (or have it written) and then to include a keyworded anchor link back to your website. You might also use a copywriter familiar with your industry if time or writing ability are not adequate for the task.
Just as importantly however, is the fact that by being posted on various industry related websites you will be able to attract some organic traffic directly from these websites as visitors read your article, see that you are competent in your field, and then click on over to check out your website.
Interested in finding out more about how article marketing and web marketing in general can help your Alexandria VA small business? Need articles written for your blog? We can help you get more traffic to your website. Just contact us for more details.