Specialty Websites for Alexandria Virginia Medical Professionals
Although having a presence on the internet has become a necessity for just about every business, an Alexandria VA doctor website has some special challenges that other kinds of businesses do not. If you are a medical professional in Alexandria VA—such as a physician, veterinarian, psychologist/psychiatrist or dentist—then you already know that putting up a professional website for your practice is not the same as creating a website for a flower shop or for house painting service.
Clients simply judge a medical professional’s website with a higher standard than they do other businesses. An Alexandria VA dentist website, for example, gets much more carefully scrutinized than other businesses will. Put simply, if you are a medical professional, you have to work harder to gain the trust of your potential patients.
This means that you must not only make sure that your website has a professional look, but that it is also written professionally.
Creating a Professional Medical Website
The first step to projecting an air of professionalism is having a clear well-organized website. A simple one page website will not work even for your Alexandria VA veterinarian website, and even less for anyone else in the medical professions. Clients expect to see a multiple page website that includes not just hours of operation but photos of your doctors, nurses and facilities.
In addition, you must make sure that your website is written professionally. Sloppy web copy with misspellings and poorly worded sentences will be judged as more than just a failure in grammar, it will be seen as a sign of sloppiness in other areas and is likely to scare potential patients away from not just your website, but your practice.
Alexandria Virginia Web Design
One of the most problematic parts about maintaining an Alexandria VA doctor website is keeping the blog going. For good SEO (search engine optimization), you need to keep updating your website and one of the easiest ways of doing this is via a practice blog. But what you can write about your business is limited by HIPAA compliance and concerns about propriety. You can’t just tell about your latest client’s problems nor are you likely as a medical professional to have the time to write even a weekly blog for your website.
You also probably do not want to hand these duties over to someone who does not have medical knowledge. That is why it is important to either assign someone in your practice, such as an intern to handle the blogs and to make sure all blogs get approved before being posted or to hire a professional writer with a medical background to take care of this activity.
Marketing For Medical Professional Websites
And finally, your web marketing will also be constrained by the fact that you have an Alexandria Virginia dentist website and not a mechanic’s garage, for example. You simply must be much more careful when doing off-page optimization not to have poorly written articles linking back to your website or links from disreputable websites tarnishing the reputation of your practice.
For the reasons I have mentioned it is especially important to find a web design and marketing company that understands and has solutions for these problems rather than just looking for the least expensive option for your Alexandria VA doctor website. If you would like to find out more about how to create a professional feel for your medical website, contact us or read about how we can help your business grow online with our Alexandria Web design services. We will be happy to talk about how we can make your website help your practice grow and prosper.