Alexandria VA Business
The Importance of Keywords
Keywords are a crucial aspect of developing a solid online presence for your Alexandria VA Business. Search engines use keywords not only to find your page, but assess its relevance to an individual’s search. Selecting the correct words and phrases determines how search engines present your page to searchers; in other words, keywords determine if your page appears on the first page or results or on the fifteenth page of results. The more comprehensive and targeted your terms, the more likely your business will be to target the correct demographic.
Businesses should be aware that Google now penalizes sites for keyword “stuffing” and poorly constructed content. This means that website content or blogs that simply use keywords repeatedly without any real content receive lower page rankings. Google also penalizes sites whose content reflects poor grammar as a way to encourage websites to offer relevant, quality content online.
If your a Alexandria VA Business, you should aim to incorporate keywords naturally within a website or blog. An optimum density is typically between 2-5% per article or post. This means that the number of times the keyword is repeated should be 2-5% of the total words within the article. Higher density rates alert search engines to possible keyword stuffing and as a result, they will drop the page’s ranking, making it harder to find among the search results.
Before posting content online, a company should consider keywords as well as synonyms for the keywords. Consider conducting a Google search using brainstormed words and phrases to see what the search engine returns. If these keywords place you among the competition, than great; however, if the search terms return pages that don’t make sense, your company may have to rethink how to guide online users to your page another way.
Ultimately, keywords determine a business’s online neighborhood. Companies need to know where they’d like to reside before they start building the structures that will house them. Knowing how search engines find and rank information is crucial in determining the success of online content. It may be a good idea to hire professional writers knowledgeable with SEO, or search engine optimization, to create pages that will reach your targeted demographic and return results.
A great example of this is where a specific keyword was targeted. The keyword “Alexandria speech Therapist” was targeted for two reasons. One, to show Speech Therapist’s in Alexandria that we can come up on the first or second page for that term and second, to show how we can help their business get found in Google. Look at this short article that was written about a local Speech Pathologist that started from nothing online and now get most of her business contacts through her website.
If you need help with getting your Alexandria VA Business found for your keywords, give us a call at 703- 822-56771 or contact us for more information.