What is SEO and Why Should it Matter to your Alexandria VA Business
SEO for Business is what makes the difference between your website being found on the internet and your website being nothing better than a cyber-business card that you direct your clients to when they ask if you have a website. Putting up a website for your Alexandria VA business or local Northern Virginia business without Search Engine Optimization is like opening an office in a back alley and not putting a sign on the surface street telling passersby where you business is located. You might get a rare lost visitor wandering in, but you will mostly be invisible.
So what does SEO do to get you found?
- SEO for Business targets visitors by using the keyword search terms that your customers use to search for you. By re-using these words and phrases not only in the text of your website but in the actual coding of your site, it allows Google and the other search engines to properly identify your site and to categorize it correctly so that web searchers are capable of finding your site without as much difficulty.
- SEO for Business also acts a form of “free” web marketing. That is, by creating backlinks and making your website interconnected with other similar website on the net, SEO for Business raises your profile on the SERPs (“Search Engine Results Pages”) and increases the chances that you will get traffic from people searching for you on the internet. You will also just get organic traffic this way from people actually clicking on the backlinks on other websites in order to get back to your website.
- SEO for Business can also make your business visible for those doing local searches by not only using Google Places but also by targeting local searches with individualized landing pages that cater to individual niches of your customer base.
Alexandria VA Business Marketing
So it really doesn’t matter what city in Northern Virginia, Washington, D.C. or Maryland your business is located in. It’s all about what and how you add information to your website on a consistent basis.
If you take care of both the SEO requirements on your website and the SEO requirements for web marketing on others websites, your Alexandria VA business website will increase in visibility and, in some cases, can make your website a viable secondary source of revenue for your business. If you would like to find out more about how to make your website visible, drop us a line and let us know how we can help your local business.